The power of telling your story
May 22, 2018
We all know that successful marketing today is about telling your story, engagement and amplification. And there is no doubt in my mind that one of the best categories to apply this principle is in tourism and hospitality marketing.
It is at the heart of everything we do here at Hothouse. We tell stories and create digital communities for engagement with consumers and ultimately the persuasion to purchase.
That’s why we are so proud of our recent AVA Digital Awards wins.
We entered five campaigns and every entry won. For Tourism Nanaimo, we won GOLD for best Web-based production/website design; as well as PLATINUM for best digital marketing campaign.
On behalf of our clients Tourism Victoria, Tourism Cowichan, Tourism Sidney, Sooke and Port Renfrew we won three awards for the work we did on The Pacific Marine Circle Route – PLATINUM for best Digital Marketing Campaign, GOLD for best short form web video and another GOLD for best web-based microsite.
We believe that you need to grab the consumer’s attention and then find ways to maintain that engagement as you stroll down the path to purchase with them. Creating solid digital assets is the first and most fundamental step in that process.
I am so very proud of the team we have here at Hothouse and want to thank each and every one of them for their passion and professionalism. And of course, a big thank you to our clients for giving us the opportunity to do great work with them.
And although our goal is always to get results (sales, market share and consumer loyalty) for our clients — awards are a good indication that you are doing things right. These awards are not who we are, but they are certainly part of our story.
The AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions to interactive social media. AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP).
For over 20 years, AMCP has been the industry’s preeminent third-party evaluator of creative work. Each entry is evaluated and scored by judges from AMCP. Entries receiving scores of 90-100 are Platinum Winners; scores of 80-89 are Gold Winners.