True Blue

In Our Work, Stuff You Should Care About, The More You Know, What's Happening | By Hothouse Marketing

True Blue. The Victoria Police Union.

November 8, 2018

Professional. Compassionate. And in need of more resources.


Although statistics show a reduced crime rate in Victoria, a growing homeless population and other inner city issues mean Victoria Police are busier than ever before. We were tasked by the Victoria Police Union to communicate to Victoria taxpayers and stakeholders the need for increased funding and resources. Hothouse created a brand positioning for the Union, “True Blue” that encapsulated the dedication, professionalism and compassion of it’s members, created a website that gave clarity to the Union’s concerns and produced a series of compelling videos showing how Victoria Police can best respond to some of the city’s problems.

True Blue Website Mockup

True Blue Website Mockup