Awesome All Winter
Discover Comox Valley
Most people don’t know how awesome the Comox Valley is during the winter. Through an integrated marketing campaign involving print, TV, outdoor, radio and online, we shared with Vancouver Island what #AwesomeAllWinter really means. Our campaign grew awareness and understanding of the Comox Valley as a winter destination, and increased traffic to the Discover Comox Valley website. As part of our winter campaign, we built a stakeholder partnership program, where businesses in the Comox Valley could leverage our media buy to advertise. Multiple businesses signed-up and took advantage of the program.