For the Love of Seafood

BC Seafood and Shellfish Festival

The BC Seafood and Shellfish Festival is hosted in the Comox Valley every June. We started working with the Comox Valley Economic Development Society on the marketing of the festival in 2016, the 10th anniversary. The festival’s purpose is two-fold; to drive awareness to the importance of the seafood and shellfish industry in BC and to increase regional consumption of the industry’s products. Despite the increase in marketing over the past few year, the event hadn’t reached its full potential. Hothouse developed a creative idea for the festival and a media plan that included TV, print (newspaper and magazine), online and radio. Tickets sold out days before the largest event of the festival, and traffic to the Discover Comox Valley website increased by over 450% from 2015 to 2016.

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